About 4 years ago, Roey Chasman (CTO) and I set out on a journey to build something transformative for the legal industry. Law firms were changing. They were beginning to recognize that being a good lawyer wasn’t enough. In order to be successful they had to focus on their business; they had to start to think like a CEO and not just as a lawyer.
Filling a Major Gap in the Industry
As an entire industry began to shift, we realized that while there are so many tools out there to help lawyers be lawyers, there was nothing designed to help them run and, more importantly, grow their business. This is where Lawmatics was born. Designed to provide lawyers with the tools and data they need to run head first into the increasingly competitive landscape that is the legal industry, Lawmatics has helped thousands of lawyers by automating their firms, from intake to email marketing and so much more.
As a tech company, we are obsessed with our product. Our exceptionally enthusiastic customer base is a rich source of ideas on improving and updating said product. And ultimately, what matters most to us is building a product roadmap to address their unique needs. To that end, it’s incumbent upon us to solve the problems legal professionals experience in their day-to-day business operations. Pair the feedback of our customers with our team’s vast experience in the legal software space and you get a pretty magical vision for where Lawmatics can grow.
An Unexpected Turn of Events
A strange and unexpected thing happened not long ago: Our customers started clamoring for something we never thought we would do. But we could not jump into this without further investigation — so investigate we did. Here’s what we uncovered.
Traditionally, the big software platforms for law firms — particularly practice management platforms — have been built around one thing…time and billing. And this makes sense. After all, lawyers have to bill and get paid. However, something profound came to light. While lawyers have to track time and invoice, this isn’t what they want to do at all.
This is where it gets interesting. Lawmatics helps lawyers with the things they want to do: They want to grow their business; they want to market more and convert more leads; they want to understand their business data more. Lawmatics helps them with what they want to do, not necessarily what they have to do. But it’s this recurring “have to” that we could no longer avoid. Our customers professed, “if you could just give us some time and billing we can just live in Lawmatics for everything.”
Introducing Time & Billing in Lawmatics
We are so proud to announce that we are adding a time and billing module to the Lawmatics platform. Unlike in other practice management systems, time and billing software for lawyers in Lawmatics is an optional, out of the box component of the platform. If you don’t want it, you don’t have to use it; it does not fundamentally change the platform as you know it. We also still maintain all the robust integrations with other time and billing platforms that you love.
By adding time and billing, we become the first end-to-end, lifecycle CRM platform for legal. Think ACRM, your Attorney-Client Relationship Management platform. Time and billing is part of the attorney-client relationship, as is intake, document management, calendaring, and post-case follow up.
We hope that you find value in having time and billing built into the Lawmatics platform. If you’ve read this far, and you are intrigued to learn more about this new addition to the Lawmatics platform, let us know here and we will give you early access. You can also access the full press release here.
At Lawmatics, we are committed to building the best product that legal tech has ever seen. We will continue to listen to our loyal customer base and evolve the platform to meet that lofty goal. Thank you for taking this journey with us.
